lucas@logancopywriting.uk

LUCAS LOGAN / LOGANCOPYWRITING 

"The Game"

I envisioned myself on Mount Teide's summit as a child. I could see it so crystal clear, and one day, my vision became a reality.

But my vision through all the years wasn't only about standing on that peak. I also decided to earn it. To start from zero, up to 12,188 feet.

After leaving the airport, I made my way to the Atlantic Ocean. I touched it and started to hike all the way to the top.

No sleep, no cheating.

After 932 minutes, I made it. And one more hour later, I was watching the most incredible sunrise I had ever seen.

Success isn't merely about reaching dreams or ticking off all targets. It's about mastering the game itself.

Once you've touched the summit, maintaining that peak requires daily care and attention. 

Because every piece of content, every strategy, can always be enhanced if it does not drive attention.

Like the saying: "The squeaky wheel gets the grease."

After all, IT'S ALL ABOUT THE GAME.